TB Insights conducts independent win-loss and voice-of-customer interviews on your behalf — combining rigorous qualitative research with a neutral third-party approach so your customers speak freely, and you get the honest insight internal teams rarely hear.
TB Insights was founded on a simple premise: customers tell an independent third party things they'll never tell the company that just sold to them — or lost to a competitor.
With 10 years of hands-on experience as a voice-of-customer expert and win-loss consultant, and over 2,200 customer interviews conducted, TB Insights applies structured qualitative research methods to run interview programs that give sales, marketing, and product teams the unfiltered truth behind every win, every loss, and every renewal decision.
Customer Interviews Conducted
A simple, low-lift process designed to make it easy for your customer to say yes.
You send a short email introducing TB Insights as your independent feedback partner.
TB Insights is CC'd on the intro and takes it from there.
Your customer picks a time using the included scheduling link.
TB Insights sends reminder emails to encourage participation.
The call is recorded and deliverables are shared with you.
To secure the interview, we ask you to send a brief email to your customer explaining that your company uses an independent third party — TB Insights — to gather honest feedback about their experience.
TB Insights is CC'd on this email and takes over from there: sharing the scheduling link, answering questions, and following up as needed so the interview gets on the calendar.
Once scheduled: the call is recorded, and the recording, transcript, and summary are delivered directly to you and your team.
Please note: participation rates vary greatly between each customer and industry. At times, customers may choose not to participate or may be non-responsive. Each TB Insights customer recognizes this as a risk prior to engagement. No refunds will be issued for non-responsive customers.
Interviews are purchased in a bundle of four. Add an optional incentive to boost customer participation.
Every interview in your bundle includes:
Offer your customer an incentive to participate. The amount is added to the per-interview rate.
Incentive is paid to your customer as a thank-you for their time and is added on top of the $250 base rate, per interview. Select one incentive level to apply to all 4 interviews in your bundle.
Real results from teams who needed the truth, not filtered feedback.
"Customers told TB Insights things they'd never have told us directly. The win-loss insights completely reshaped how our sales team handles competitive deals."
"The process was effortless — one intro email and TB Insights handled the rest. We had four completed interviews, transcripts, and summaries within two weeks."
"Having a neutral third party ask the questions made all the difference. Participation rates went up noticeably once we added a small incentive."
Each $250 interview includes a 30-minute recorded conversation with your customer, a custom questionnaire built around your business, the full call recording, a written transcript, and a short summary of key takeaways — all delivered as a single PDF.
A bundle of four ($1,000 total) gives you enough conversations to spot real patterns — one interview is an anecdote, four start to reveal a trend.
No, incentives are entirely optional. If you'd like to boost participation, you can choose an incentive of $50, $100, $150, $200, or $250, which is added to the per-interview rate and paid to your customer as a thank-you.
You send a short introduction email explaining that your company uses TB Insights, an independent third party, to gather honest feedback. TB Insights is CC'd and shares a scheduling link so your customer can pick a convenient time. We follow up with reminder emails to encourage participation.
Once the interview is complete, the recording, transcript, and summary PDF are shared directly and exclusively with you and your company.
All major credit cards are accepted through our secure checkout. You'll select your incentive level (if any) and pay for your bundle of four interviews up front.
Recording, transcript, and summary are typically delivered within up to 72 hours of the completed interview.
Yes. Customers have 6 months from the date of purchase to use the interviews in their bundle. No refunds are given for unused interviews.
Participation rates vary greatly between each customer and industry. At times, customers may choose not to participate or may be non-responsive. Each TB Insights customer recognizes this as a risk prior to engagement, and no refunds are issued for non-responsive customers.
Purchase a bundle of four interviews and let TB Insights handle outreach, scheduling, and delivery — end to end.
Get Started — $1,000 / 4 Interviews